Steve Jobs on why he paid $100,000 for the NeXT logo In 1986, Steve Jobs paid designer Paul Rand $100,000 to design the logo for NeXT Computers. Paul Rand was a celebrated designer who had created logos for Esquire, IBM, UPS, and ABC. He accepted Jobs’s offer on one condition:

Name: Steve Jobs on why he paid $100,000 for the NeXT logo In 1986, Steve Jobs paid designer Paul Rand $100,000 to design the logo for NeXT Computers. Paul Rand was a celebrated designer who had created logos for Esquire, IBM, UPS, and ABC. He accepted Jobs’s offer on one condition:
Channel: Startup Archive
Description: Steve Jobs on why he paid $100,000 for the NeXT logo In 1986, Steve Jobs paid designer Paul Rand $100,000 to design the logo for NeXT Computers. Paul Rand was a celebrated designer who had created logos for Esquire, IBM, UPS, and ABC. He accepted Jobs’s offer on one condition:

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Steve Jobs on why he paid $100,000 for the NeXT logo In 1986, Steve Jobs paid designer Paul Rand $100,000 to design the logo for NeXT Computers. Paul Rand was a celebrated designer who had created logos for Esquire, IBM, UPS, and ABC. He accepted Jobs’s offer on one condition:

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