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Marketing that speaks to me · XDL

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Marketing that speaks to me

Marketing that speaks to me

@Chad Clamhammer

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What kind of marketing is this? 🤦🏻‍♀️😂

@Prossy Nuwatuha

One of the most overlooked parts of advertising is getting someone to feel something before you try to sell them anything. Excitement. Tension. Sadness. Empathy. Joy. Nostalgia. If you can trigger an emotion strong enough to break the scrolling pattern, you’ve already won the

This is a marketing masterclass.

A great ad starts with a story. I always frame my ads around AIDA. It’s an old marketing framework but it’s a fundamental that applies to every script. > Attention > Interest > Desire > Action I also use DeepSeek a lot for scripts since it’s unrestricted towards hyper

If you're a creative strategist operating in a high-sophistication market, you should go deep into identity ads. Here’s the example I found on TrendTrack. It’s comparing the target audience’s situation to someone who has their dream result. And it’s not only about the single

My 5.3 Advertising Framework Showcase. The best ads barely feel like ads. Start with a character people want to watch. Give them a belief. Build a story around it. Let the product become part of the story. Focus on attention first. Advertising second.

Which one spoke to you?

Introducing v6 (Showcase). Built for performance marketers who actually give a shit about creative. While everyone’s chasing the newest AI model to sell another guide, I spent my time building a system brands can use to train creative teams. v6 focuses on: • Scripting that

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