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On this day in 1997: Apple debuts its ‘Think Different’ TV commercial · XDL

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On this day in 1997: Apple debuts its ‘Think Dif…

On this day in 1997: Apple debuts its ‘Think Different’ TV commercial

@Jon Erlichman

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Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get

@Startup Archive

when Steve Jobs pulls a MacBook Air out of an envelope & made marketing history.

STEVE JOBS GOT FIRED FROM APPLE. Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to

@Official Himanshu

when Steve Jobs pulls a MacBook Air out of an envelope & made marketing history.

@Ram Singh Verma

STEVE JOBS GOT FIRED FROM APPLE. Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it

STEVE JOBS GOT FIRED FROM APPLE. Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to

In 1997, a developer publicly humiliated Steve Jobs in front of a packed room. Jobs had just returned to Apple after 11 years away. Instead of fighting back, he admitted the guy was partly right — then explained the principle he believed could turn Apple into an $8–10

In 1983, Steve Jobs stood in a tent and described WiFi, the App Store, and the web, years before any of them existed. Apple stock was 10 cents that morning. It's above $200 now. Bookmark & watch today, no matter what.

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